Challenge

Our client recognized the need to overhaul its digital presence. They sought to revamp their website to better convey their mission and services while aligning with their brand identity. Additionally, they aimed to enhance the user experience (UX) of their flagship product, the navigator tool, to cater more effectively to their target audience.

Obstacle

The company faced a critical obstacle: they lacked a full-time designer and had an urgent need to progress on their roadmap. Waiting for a full-time hire would stall progress, jeopardizing the timely execution of essential tasks. Recognizing the urgency and the scarcity of qualified talent, they opted to bring in an external expert to bridge the gap, drive progress, and set up processes.

Process

Within 24h we found several strong UI/UX product designers to bridge the gap until a full-time hire was secured. This interim arrangement ensured that the company could continue making progress on their projects without delay. Through a meticulous interviewing and sourcing process, we ensured that the designers possessed strong product design expertise and could effectively lead the project. The client got to know the designers and decided to go with Harshit Sinha. An exceptionally skilled designer from India.
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‍Our approach

‍‍To meet the client's objectives, our approach was streamlined and focused. We conducted a thorough analysis of their existing digital assets and competitors to inform our strategy. Through collaborative engagement with internal stakeholders, we ensured alignment with the client's goals. We redesigned key website pages, optimized the information architecture, and incorporated contemporary design aesthetics. Additionally, we enhanced the user experience of their navigator tool by prioritizing user needs in the onboarding flow redesign. This comprehensive approach resulted in a transformative digital overhaul that effectively communicates the client's offerings, improves user engagement, and reflects a modern brand identity.

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Impact

The impact of the landing page redesign was significant it refreshed the company's image, giving it a modern and contemporary appearance that aligned with its desired brand portrayal. This transformation distinguished the company from competitors, positioning it as current and relevant in the market landscape. The redesigned landing page not only enhanced the company's aesthetic appeal but also bolstered its credibility and perceived value, ultimately strengthening its competitive position and market presence.